CAMPUS BUSINESS

Hustling Between Classes: The Rise of Campus Entrepreneurs

At the heart of campus life, beyond lectures and assignments, lies a vibrant undercurrent of entrepreneurial spirit. More students than ever are embracing business ventures while juggling classes and coursework. These student entrepreneurs aren’t just chasing extra cash—they’re testing ideas, building skills, and creating real impact in their communities.

The trend is easy to spot: from selling snacks between classes to launching thrift pages on Instagram or offering services like photography and design, the hustle is real. Rising costs of living, limited job opportunities, and a drive to be financially independent have pushed students to think creatively.

> “I didn’t want to wait for graduation to start building something. I figured, why not now?” – A campus entrepreneur

Making It Happen: Meet the Student Entrepreneurs

Christopher Wandia: The Snack Plug

Every morning, Christopher sets up near the school gate with a modest stand. On display: smokies, boiled eggs, and a colorful mix of fruits. It’s not just food—it’s fuel for students rushing between classes.

Christopher began his hustle during his first year, driven by the need to support himself. “It started as a simple idea—buy a few eggs, sell them, reinvest,” he shares. Over time, he built a loyal customer base. His secret? Friendly service, consistency, and staying visible.

“I’ve learned to manage my time better, plan my budget, and talk to people confidently. This small business has taught me lessons I’d never learn in class,” he says with a smile.

Ishmael Emojong: The Gas Cylinder Guy

While most students are looking to save on gas, Ishmael found a niche in selling empty gas cylinders—an unexpected but clever business idea. Operating just outside campus, he connects students and local residents with affordable options.

“I saw a gap—people needed cylinders but didn’t know where to get them affordably,” he explains. What started as a one-off deal for a friend turned into a steady side hustle.

Ishmael juggles marketing, delivery logistics, and schoolwork with discipline. “It’s tough, but worth it. I’m building something of my own,” he adds.

Average capital to start: Ksh 1,000–5,000

Daily customers: 20–50 for food, 3–10 for gas cylinders

Common challenges: time, competition, school pressure

The Grind Behind the Glam: What They Don’t Tell You

While the idea of running a business in school sounds exciting, the reality can be exhausting. Between balancing class schedules, managing customers, and handling supplies, student entrepreneurs face a unique set of challenges that go beyond what’s taught in textbooks.

Time Management Woes

For many student entrepreneurs, time becomes their biggest enemy. Juggling early morning lectures and late-night business tasks can be draining. “Sometimes I skip meals just to make deliveries or restock,” admits one student.

Limited Capital & Resources

Starting small often means working with very limited capital. Christopher, who began his snack business with less than Ksh 2,000, recalls how hard it was to grow. “I couldn’t afford a proper display table at first. I just used a crate and some plastic containers,” he says.

Dealing with Rejection & Competition

Not everyone is supportive. Some students face ridicule or are underestimated. Others deal with saturated markets where several people are selling the same product. “People walk past you like you’re invisible. But I learned not to take it personally,” says Ishmael.

Finding Space to Operate

Especially in busy campuses, finding a space to operate legally or even informally can be tough. Students often find themselves in conflict with authorities or competing for the same high-traffic locations.

Emotional & Mental Strain

The stress of multitasking can lead to anxiety or self-doubt. “There were times I thought of quitting. But then I remembered why I started,” says Christopher.

Tip Box: How to Stay Sane While Running a Campus Business

Set a realistic daily schedule and stick to it

Use weekends for bulk preparation or planning

Get help from trusted friends/classmates

Don’t neglect your mental health—take breaks

Accept that some days will be slow. Stay consistent

Got a Business Idea? Here’s How to Start

You don’t need a big budget or a fancy plan to start a business on campus. All you need is a simple idea, a bit of courage, and the will to start small. Whether it’s selling second-hand clothes, offering mobile services, or making snacks, the opportunities around campus are endless.

1. Start with What You Know (and Love): Choose something you’re passionate about or skilled at.

2. Keep It Simple, Start Small: Begin with minimal investment—you can always grow as you learn.

3. Observe, Then Act: Look around campus—what do people need? What’s missing?

4. Build Trust & Be Consistent: Treat your first customers well; word of mouth spreads fast.

5. Use Social Media Smartly: Promote on Instagram, WhatsApp, and TikTok for free.

Common Mistakes to Avoid:

Waiting too long to start

Overspending on branding or stock

Poor time management

Ignoring customer feedback

Quitting too soon

> “Don’t wait for the perfect time. Use what you have, start where you are.”